The Uses of Silicone Wristbands
Silicone wristbands first began to gain popularity at around the middle of the first decade of the current century and have since developed into a universal phenomenon with an appeal that is now evident in people of all age groups. The first use to draw widespread public attention was as a device used to promote awareness of cancer and its victims by the former Lance Armstrong Foundation in 2007. Worn first by the US ‘Tour de France’ cycle team, they aroused immediate interest and by 2013, no less than 80 million of these simple yellow bracelets had been sold although by then they were embossed with the revised ‘Livestrong’ title.
A Few of the Many Possible Uses for Silicone Wristbands
For silicone wristbands, however, creating awareness of a good cause is just one of their many possible uses. Surprising as it may seem, given the undeniable appeal of bling, these inexpensive, non-metallic bracelets have, nevertheless, assumed the status of fashionable jewellery items. While a lot of that appeal must be attributed to their comfort, durability and huge range of colourful designs, the opportunity to advertise familiarity with or loyalty to a prestigious brand offers a status boost that can be hard to resist especially among the current generation of trendy teenagers.
Another use that has taken off in the US, and that seems certain to gain local favour also, is the practice of giving silicone wristbands to guests as party favours. They are an inexpensive option that can provide those present with a long-lasting memento of some special occasion such as birthday or a wedding and could, for instance, carry a printed personal greeting along with a reminder of the date. They could also, of course, be used to remind departing visitors of an enjoyable experience in a hotel, guest house or restaurant, and of the relevant contact details.
Following the example of the highly successful awareness campaigners, the world’s marketing managers have wasted no time at all in recognising the potential value of these devices when applied to their promotional activities. Their high visibility and low cost, coupled with their fashionable status makes silicone wristbands a particularly cost-effective choice of medium by which to promote the brand and deliver the message of a sponsor or an advertiser.
Recently, researchers have proposed another use for these devices. Based on the ability of this inert material to absorb chemical compounds, they are being tested as a means, not unlike a radiation badge, for high-risk workers to monitor exposure to harmful substances. Colour changing silicone wristbands can also be used to signify UV levels the wearer is experiencing, thereby helping to protect the wearer against sun exposure.
IDCBand is a leading South African supplier of wristbands and of allied promotional and security products. Offering the widest range of high quality, affordable promotional products available locally we are the preferred supplier of silicone wristbands.