Event wristbands are one of the best access and crowd control mechanisms available. They’re lightweight, easily identifiable, cost-effective, and simple to use – but they also have an incredibly positive psychological impact on event-goers that translates into improved behaviour. Here’s a look at how event wristbands mean a safer event environment.

1.     Event wristbands create a sense of inclusion

Everyone wants to enjoy a sense of belonging. It’s why we have friends, society groups, clubs, sports teams, and communities. We feel safer and happier when we’re among those who accept us and who have some shared interest. It’s the same at an event, whether it’s a conference, concert, or competition, everyone is there for the same reason, creating a community. An event wristband is a visual representation of this connectedness, reminding attendees that they need to look out for each other and work together.

2.     Event wristbands create a sense of status

It’s true that we all want a sense of belonging, but we also like to feel a bit special from time to time. We want to earn that higher management position, win the race, or stand out from the crowd in some way. By incorporating colour-coded event wristbands into your planning, you can easily assign VIP status to certain eventgoers that allows them to access certain restricted areas, enjoy backstage passes, or get some other form of special treatment facilitated by the event wristband.

3.     Event wristbands encourage participation

For the most part, people attending events want to be there and want to participate in the activities. But there are some instances where participation needs to be encouraged somewhat. This is usually the case for business events where attendance is mandatory rather than optional. Teambuilding events, conferences, training and the like can be scarpered if attendees don’t commit. Giving attendees an event wristband helps to solidify their commitment to the event by making it more official. Event wristbands will inspire more investment by those in attendance.

4.     Event wristbands encourage better behaviour

One of the biggest risks at a large-scale event is rioting crowds and reckless behaviour. We’ve all heard of mass hysteria and crowd mentality – well these are real concerns and a poorly organised event can quickly ignite an uncontrollable spark. Event wristbands are not only a psychological unifier, their colour-coded aspect makes it much simpler for attendees to be directed to designated zones and activities, preventing frustration and poor behaviour.

5.     Event wristbands spark social engagement

We mentioned the challenge of event participation, particularly at company events and retreats, but this can be even more challenging with strangers are forced into a social situation in a work setting. By securing event wristbands, attendees can easily identify who is in the same group and feel more secure in engaging directly with strangers and initiating conversations.

6.     Event wristbands create brand association

Another important psychological benefit of event wristbands for organisers and sponsors is the positive association attendees make between the wristband and the brands. Wristbands allow for printing of sponsor logos, taglines, imagery and more which makes the brand immediately recognisable. If you’re using silicone wristbands, these can be reused long after the event itself for maximum exposure, while something like a fabric wristband will also be worn for a period after the event.

7.     Event wristbands lead to a better customer experience (CX)

The immediate visibility of colour-coded event wristbands streamlines event access and designation which results in a much better customer experience. Your attendees don’t have to contend with long queues and delays as security check tickets and identification, or the dread of realising they’ve left a ticket at home or misplaced it. This frees them up to engage more freely with the event and other participants.

Make your next event a success with IDCBand’s great range of event wristbands. Whether you’re going with Tyvek, vinyl, fabric, or silicone, the experienced team can guide you to the best solution for your event, positively impacting the psychology of your eventgoers.