Silicone Wristbands for Sale offer Marketers Effective and Affordable Options
The concept of offering silicone wristbands for sale as a promotional tool is not new. The first practical application of this, albeit very simple, idea was implemented more than a decade ago in 2004. On this occasion, the Livestrong Foundation offered bright yellow gel bracelets to members of the public as a means by which to show their support for the body’s fundraising goals, which were dedicated jointly to financing cancer research and providing support for the victims of this dreadful disease.
The success of this iconic campaign surpassed all expectations and ultimately gave rise to sales in excess of 80 million units. This, in turn, spurred other charitable organisations to utilise the same strategy of offering silicone wristbands for sale in various colours and styles, as a means to promote their various causes. Many of those organisations that previously raised funds from the annual sale of flags or coloured bows have since adopted the bracelet idea.
It soon became apparent to the marketing community that what works for charities was likely to work just as well for businesses also, and so companies soon joined the fundraisers in employing these colourful bracelets in the quest to promote, not donations, but their brands and, wherever possible, their sales. Today, these devices are commonly worn by the attendees at trade fairs, industry conferences, product launches, sponsored golf days and a host of similar events. As a result, the variety of these silicone wristbands now offered for sale has expanded considerably in the efforts to satisfy a steadily growing market.
From a business viewpoint, these bracelets provide marketers with a number of advantages, the most significant of which is their exceptional affordability. Their low pricing means that it is feasible for a company to distribute thousands of these items to a precisely targeted consumer market and, unlike the charitable organisations, to do so at no charge. The material is easily coloured and your brand or sponsor’s message may be screen printed onto its surface on request. Alternatively, the printed elements may be embossed (raised) or debossed (engraved) and, in the latter case, they may also be colour-filled.
Silicone wristbands for sale today also offer some other interesting options, including a choice of glow-in-the-dark colours. Charitable organisations that support cancer research could find that a bracelet that can change its colour in response to high levels of UV radiation provides them with a perfect fundraiser.
The shapes in which these devices may be provided are also no longer restricted. Rather than a simple ring-like structure, they may be custom shaped to your company’s bespoke design. A bracelet could, for example, take the form of a chain of soccer balls, each with its individual branding. The only limitation is actually your imagination.
In South Africa, when seeking silicone wristbands for sale, most fundraisers and marketers alike now prefer to obtain their products from us, at IDCBand – we are a company with a reputation for quality and a 20-year track record of supplying these items, as well as lanyards and other promotional items to clients at home and overseas. Should you choose to purchase products from us, you will be assured of quality goods, service excellence, competitive prices and the widest selection of silicone wristbands for sale locally.
