Why Full Colour Wristbands?
The use of full colour printing on wristbands results in a product that is almost guaranteed to draw the attention of anyone who happens to catch a glimpse of it. Whether these wristbands are intended for promotional or security purposes their high visibility is invariably a distinct advantage. That is not to say, however, that the monochrome products and those printed in a limited number of colours are in any way less valuable. In practice, they are simply a little more limited in terms of the image they are able to project.
Images on wristbands
A picture definitely is worth a thousand words and if that picture happens to be printed in full colour on wristbands, those words can then be further relayed by thousands of wearers. Imagine, for instance, the Rugby World Cup matches – what would be likely to turn more heads and create more hype – a plain band printed with the single-word title or a photorealistic image of the Springbok rugby emblem.
Even at an event, where admission is granted with a tyvek wristband rather than a paper ticket, this simple security precaution provides the organiser with the means to promote a brand and it is certain that full colour wristbands are likely to do so more effectively than the less visual alternatives. If, on the other hand, the sole purpose of the wristband is to provide stricter access control and no promotional role is required, then a single bright colour with contrasting text is likely to be effective enough.
Most varieties of the tamperproof security bands that have recently become so popular are offered in either a single hue or a combination of two. However, those made from the tough polyethylene fibres known as tyvek, offer the greater versatility of a full colour wristband while also displaying the exceptional durability that ensures it can deliver the desired level of security.
Types of colourful wristbands
A soft silicone bracelet remains a favourite and is an ideal material to support embossed or debossed print. Despite their popularity, however, they are restricted to the use of between one and seven different colours while our impact bands, though offering a choice of more than a hundred base colours, are strictly duo-tone products. Strictly a more specialised item, the USB silicone product offers a choice of just eight base shades but may combine up to four of them.
How to know whether a full colour wristband is right for your event
If your event calls for a wristbands how do you choose whether to go full colour or not? Most event organisers would probably base this decision on budget. The fewer colours used on a wristband, the cheaper the wristband is. However brands that are very conscious of client experience and heavily invested in their brand will need to consider full colour wristbands. It’s hard to imagine a logo that is usually a bold blue to suddenly be black and white on the wristband. It doesn’t make brand sense. So depending on your budget be mindful of the colours you choose. It’s also important to use colourful wristbands should your event call for segmented access areas such as at concerts and sports games. The colours for each section of audience need to be bright so that they are easily noticeable by security and someone who has paid R200 for a ticket doesn’t slip into the R2000 demarcated zone.
It’s important to partner with an experienced wristband supplier such as IDCBand SA. For fast, reliable and quality event wristbands in South Africa, silicone, access control and more contact IDCBand SA today. IDCBand SA is South Africa’s leading event wristband supplier based in Johannesburg and supplies wristbands and other security and promotional items for just about every event and function all over South Africa.
